Our Mission
Generation Steel exists to build a network of green steel micromills across Australia, creating hundreds of high-value manufacturing jobs in communities transitioning away from legacy industries.
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We believe that the towns which powered Australia's past deserve to power its future. By locating advanced manufacturing in these communities, we deliver both economic renewal and environmental progress.
A Truly National Company
Generation Steel's vision extends beyond a single site. We are identifying transition towns across every state and territory — communities with industrial heritage, skilled workforces, and energy infrastructure ready for a new chapter.
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Our cornerstone project in Collie, Western Australia first of a planned national network of low carbon steel facilities. Each site is chose for its ability to deliver meaningful economic impact to communities navigating the shift away from coal and heavy industry.Â
New Work for Communities That Built This Country
Across Australia, towns that have sustained the nation through decades of mining and heavy industry face an uncertain future as traditional sectors wind down. Generation Steel is purpose-built to serve these communities.Â
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We bring advanced manufacturing jobs, not fly in, fly-out rosters, but permanent, skilled positions that keep families in their communities. Our workforce strategy prioritises local recruitment and retraining, turning existing industrial skills into green steel careers.Â
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Each Generation Steel facilities is designed to create approximately 300 direct jobs and support hundreds more through supply chains, services, an the economic multiplier effect that comes from genuine local industry.Â
Local First
We locate in the communities we serve. Creating permanent local jobs, not fifo rosters.Â
People & Place
Transition towns have the skills, infrastructure, and the will. We bring the opportunity.Â
What Drives Us
Green by Design
100% recycled scrap feedstock and Electric Arc Furnace technology for ~75% lower emissions.Â
Sovereign Supply
Reducing Australia's 92% import dependency by manufacturing steel where its needed most.Â
Credibility & Strategic Partnerships
Generation Steel's leadership team combines decades of experience across project development, finance, community engagement, and government relations. We understand that building a national industrial company requires more than engineering, it requires trust.Â
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Our partnership with Danieli Group (one of the world's three largest steelmaking equipment suppliers) gives us access to proven technology and global operational expertise, ensuring every facility we build meets world-class standards.Â
Community at the Core
We don't just build in communities, we build with them. Generation Steel works alongside local councils, training organisations and community groups to ensure that projects deliver lasting benefit beyond the factory gates.Â
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In Collie, our project has been embraces as a cornerstone of the Western Australian Government's Just Transition Plan. We're committed to replicating this model of genuine community partnership in every town we enter.Â
Our Offices
Construction Office
Level 3/ 9Â The Esplanade,
Perth, WA 6000
Commercial Office
Level 2/ 627 Chapel Street,Â
South Yarra, VIC 3141
Project Office
41 Throssell Street,Â
Collie, WA 6225